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Cookies Policy

Essel Media Hub S.L hereinafter Serena through this document, collects its policy of collection and processing of cookies, in compliance with the provisions of Article 22.2 of Law 34/2002 of July 11, Services of the Information Society and Electronic Commerce (LSSICE).

Cookies are stored in the user’s terminal equipment (computer or mobile device) and collect information when visiting the Serena website in order to improve the usability of these, to know the habits or browsing needs of users in order to adapt to them, as well as to obtain information for statistical purposes. In the case of those users who are already Serena customers, the information collected with cookies will also be used to identify them when accessing the various tools that Serena makes available to them for the management of services.

This Cookie Policy shall apply to those users who voluntarily visit Serena’s web pages, fill in data collection forms, access the tools that Serena makes available to its customers to manage its services, or use any other service on the website that involves the communication of data to Serena, or access to data by Serena, for the provision of its services.

Serena informs users of its websites of the existence of cookies and provides them with this Policy in order to inform them about their use and purpose. The fact of continuing browsing through its pages implies knowledge and acceptance of this Policy by these users.

Serena, information on types of cookies:

What are Cookies?
A cookie is a file or device that is downloaded to the terminal equipment of a user in order to store data that can be updated and retrieved by the entity responsible for its installation. In other words, it is a file that is downloaded to your computer when you access certain web pages. Cookies allow a website, among other things, store and retrieve information about browsing habits of a user or your computer and, depending on the information they contain and the way you use your computer, can be used to recognize the user.

Information about cookies
User login” cookies

User authentication or identification cookies (session only).

User security cookies

Media player session cookies.

Session cookies for load balancing.

User interface customization cookies.

Certain plug-in cookies to exchange social content.

Thus, it can be understood that these cookies are excluded from the scope of application of article 22.2 of the LSSI, and, therefore, it would not be necessary to inform or obtain consent for their use. On the contrary, it will be necessary to inform and obtain consent for the use of any other type of cookies, both first-party and third-party, session or persistent, which do not fall outside the scope of application of article 22.2 of the LSSI and on which the guidelines in this guide will be useful.

That said, for reasons of transparency it is recommended to inform, at least generically, of those cookies excluded from the scope of application of article 22.2 of the LSSI, either in the cookies policy or in the privacy policy itself (example: “This website uses cookies that allow the operation and provision of the services offered on it”).

In any case, it should be noted that the same cookie can have more than one purpose (multipurpose cookies), so there is a possibility that a cookie is exempted from the scope of application of Article 22.2 of the LSSI for one or more of its purposes and not for others, the latter being subject to the scope of application of that provision. This should, in the words of the WG29, “encourage website owners to use a different cookie for each purpose”.

In relation to the cookie management or configuration systems referred to below in this guide, when multipurpose cookies are used for two or more different purposes and not excepted from the scope of application of Article 22. 2 of the LSSI, it must be ensured that these cookies are only used if all the purposes they group together are accepted, i.e., if a cookie serves two purposes, but the user only accepts one of them, the cookie should not be used, and this unless the management system used allows differentiated treatment of the different purposes of these multipurpose cookies, so that it is possible that if the user accepts one of its purposes and not others, the cookie only operates with the accepted purpose.

Cookies according to the length of time they remain active
There are different types of cookies depending, above all, on the nature of the same, so they are classified as a guide, among others, as follows

Types of Cookies more information:
According to the period of time:

Session Cookies: are those designed to collect and store data while the user accesses a web page. They are usually used to store information that is only interesting to keep for the provision of the service requested by the user on a single occasion (for example, a list of products purchased) and disappear at the end of the session.

Persistent cookies: are those in which the data remain stored in the terminal and can be accessed and processed for a period defined by the person responsible for the cookie, which can range from a few minutes to several years.

According to their purpose:

Technical cookies: are those that allow the user to navigate through a website, platform or application and the use of the different options or services that exist in it, including those that the editor uses to enable the management and operation of the website and enable its functions and services (such as controlling traffic and data communication, identifying the session, accessing parts of restricted access and similar purposes of a technical nature).

Personalization Cookies: are those that allow remembering information for the user to access the service with certain features that can differentiate their experience from that of other users, such as, for example, the language, the number of results to display when the user performs a search, the appearance or content of the service depending on the type of browser through which the user accesses the service or the region from which you access the service, etc..

Analysis cookies: these are those that allow the party responsible for them to monitor and analyze the behavior of the users of the websites to which they are linked, including the quantification of the impacts of advertisements. The information collected through this type of cookies is used to measure the activity of the websites, application or platform, in order to make improvements based on the analysis of the data on the use made by users of the service.

Behavioral advertising cookies: are those that store information on user behavior obtained through the continuous observation of their browsing habits, allowing the development of a specific profile to display advertising based on this.

According to the entity that manages them:

Own Cookies: are those that are sent to the user’s terminal equipment from a computer or domain managed by the editor itself and from which the service requested by the user is provided.

Third-party cookies: are those that are sent to the user’s terminal equipment from a computer or domain that is not managed by the editor, but by another entity that processes the data obtained through the cookies.

What type of cookies does this website use?
This website is using cookies to facilitate the user’s use and navigation through this website, to guarantee access to certain services, as well as to improve the functional configuration of the website.

The provider on its own account or that of a third party contracted to provide measurement services, may use cookies when a user browses the website. Cookies are files sent to the browser by a web server in order to record the user’s activities during their browsing time.

The cookies used by the website are only associated with an anonymous user and his or her computer, and do not themselves provide the user’s personal data.

Specifically, this website uses the following cookies:

Third-party analytical cookies:
On our Website we also use the Google Analytics audience measurement system, a Google web analytics tool that allows us to know how users interact with our Website. It also enables cookies in the domain of the site where the user is located and uses a set of cookies to collect information anonymously and report on Web Site trends without identifying individual users.

Together with our server log files, they allow us to know the total number of users visiting our Web Site and which parts of our Web Site are most popular. They provide us with information that can help us improve navigation and provide better service to users and customers.

If you interact with the content of our Website, third-party cookies may also be set (for example, when you click on social media buttons or watch videos hosted on another website). Third-party cookies are those set by a domain other than our Website. We cannot access the data stored in cookies from other websites when you browse those websites.

We include below the link to the Google website where you can consult the description of the type of cookies used by Google Analitycs and their expiration period:

Use of Google Analytics cookies on websites | Analytics for Web (analytics.js) | Google Developers.





2 years

Used for the correct functioning of the WordPress content manager.

How to manage cookie settings?
Through the use of cookies is possible that the server where the web is located, recognize the web browser used by the user in order to make navigation easier, allowing, for example, access to users who have registered previously, access areas, services, promotions or competitions reserved exclusively for them without having to register each visit. They are also used to measure audience and traffic parameters, monitor progress and number of entries.

The user has the ability to configure your browser to be notified of the receipt of cookies and to prevent their installation on your computer. Please consult the instructions and manuals of your browser for more information.

To use the website, it is not necessary for the user to allow the installation of cookies sent by the website, or the third party acting on its behalf, notwithstanding that it is necessary for the user to log in as such in each of the services whose provision requires prior registration or “login”.

The cookies used on this website are, in any case, of a temporary nature for the sole purpose of making more efficient onward transmission. Under no circumstances will cookies be used to collect personal information.

To allow, know, block or delete cookies installed on your computer you can do so by configuring the browser options installed on your computer.

For example, you can find information on how to do this in case you use as a browser:

Firefox from here:

Enable and disable cookies that websites use to track your preferences | Firefox Help.

Chrome from here:

Delete, enable and manage cookies in Chrome – Computer – Google Chrome Help.

Explorer from here:

Windows help & learning

Safari from here:

Clear cookies in Safari on Mac

Opera from here:

Web preferences

On the other hand, the user can allow, block or delete the cookies installed on his or her computer by modifying the configuration of his or her browser in accordance with the instructions indicated therein. For information purposes, it is indicated that the configuration of cookies is usually carried out in the “Preferences” or “Tools” menu of each browser, in any case, you can always refer to the help of your browser to solve or resolve any doubts that may arise in this regard.

It should be noted that if the installation of all cookies is prevented, the content of the web, as well as certain features and services provided by the same may be affected.

Retention period
The conservation of data collected through cookies will be related to the purpose for which it is collected, without prejudice to the provisions of law.

For more information about the processing of personal data you can consult our Privacy Policy.