Serena does not belong to any corporate group. We are an independently owned company and we perceive ourselves as craftsmen with a deep understanding of the audiovisual business.
We have an innovative spirit, creative talent with access to the most advanced technology, and specialised production teams, working together to offer the best possible audiovisual services.
Serena was created in 2002 when a group of inspired professionals combined their talents and created the most advanced post-production studio in Spain. In 2012, we opened in Dubai with the intention of exporting our working model and spirit.
We work for leading advertisers, production companies, and advertising agencies. Our producers, visual compositors, and engineers skilfully combine their artistic and technical abilities. They know how to interpret and understand each client’s requirements.
From the arrival of the idea to the delivery of the finished project, Serena’s executive production team make sure that work is carried out properly, while keeping the client well-informed.
We take on a broad range of projects. These vary from small jobs to large international productions.
We have developed workflows to link Serena’s various departments. These not only encompass the project’s technical structure, but also pre-production meetings, attending shoots, and providing cooperative work environments so that projects can be handled in their entirety.
Our visual effects supervisors combine artistic qualities with extensive technical skills. Image enrichment is the most spectacular moment in post-production, when Serena’s creative ability in making ideas reality can truly be appreciated.
All the previously created elements suddenly come together. It is the definitive phase, the moment when the genius of our visual compositors can be fully appreciated. They manage to take 2D and 3D images and add them to real-life footage to create a new reality that is beautiful, harmonious, and believable.
Thanks to our tapeless system, we have access to all content at all times and in any place, whether it be Madrid or Dubai.
Thanks to our extensive experience in postproduction and sound design SERENA is now actually a reference in the european Tv, cinema, radio and digital content advertising market.
The sound tracks our experienced sound engineers create come to life thanks to our own original music composers and music library, foleys and sound effects from our extensive library.
We work closely with the best voice talents, dubbing professionals, actors and celebrities, both national and international, so we have a voice catalog with more than a thousand entries.
SERENA counts with four studio suites for digital audio post production, including 5.1 multichannel surround mixing. Both video and audio postproduction suites are interconnected with broadband lines, which greatly simplifies the workflow for a more efficient and dynamic environment.
We are able to connect with any studio around the world thanks to our ISDN lines and equipment (Apt, Apt-X, and CCS) and Source Connect pro.
Serena’s colourists are blessed with a rare sense of color. In addition to this skill they have extensive technical preparation.
They interpret and bring to life the clients vision of colour. In order to do so, they use the DaVinci Resolve grading systems.
The grading suites in Madrid and Dubai are interconnected so that work that is being carried out in one site can also be seen by the other.
We are a research laboratory with vast creative potential. We know that machines alone are nothing more than machines. At Serena, we throw every effort into searching for new ways of achieving excellent results.
Visual development begins in the design department. It is the moment in which an idea’s various possibilities are evaluated and where, together with our clients, we decide on the most suitable way forward.
To turn an abstract concept into reality, we use multiple techniques, such as 3D, where we carry out the modelling, texturing and lighting of the object that is being designed, and animate it using motion capture systems.
The object then starts to come to life, and if we need a context in which it can develop, we create ultra-realistic scenes, generating fire, smoke, or any other atmospheric phenomenon, as well as virtual landscapes, a host of characters, or fluids and liquids.
We use different techniques, such as Matte Painting, Motion Graphics, and Stop Motion, as well as location shooting of background plates when the project requires it.
We like to know our client’s requirements and make their time in our studios productive. At Serena, work is organised through the producer, who is the client’s sole contact. This allows tasks to be organised much more easily.
We are able to manage projects more quickly and carry out detailed monitoring of the different phases of the job. The producer is the client’s point of contact, forming part of their team. The producer is familiar with the project and keeps the client updated at all times.
His work is complemented by another essential team component: the visual effects supervisors, who establish dialogue with the creative director and provide advice on pre-production, filming, and post-production, thereby optimising time and costs.
Our visual effects supervisors combine artistic qualities with extensive technical skills. Image enrichment is the most spectacular moment in post-production, when one can really appreciate Serena’s creative ability in turning ideas, whatever their complexity, into reality.
The supervisor interprets the director’s initial ideas and proposes the most appropriate techniques for making them a reality. He or she also proposes solutions to ensure we create kick ass images!
Our visual compositors recreate fictional cities, model and animate 3D objects, simulate movement and generate crowds, thus creating complex visual and sound effects.
We have the two fastest and most secure systems for digital distribution of audiovisual content, Spots4Media (S4M) and Beam.tv
We use Spots4Media, the online platform from Ericsson to distribute advertising campaigns to broadcasters.
This service eliminates the need to generate multiple versions of the copy in order to get it to the different TV channels. As with Beam, S4M notably reduces copy management and distribution time.
The process is simple: from a simple interface, the media centre creates its digital distribution schedule according to the media plan. The approved material is encoded and deposited in the S4M server for sending, from where it can then undergo quality control.
S4M then generates the specific materials for each television channel, who preview the content before downloading it for broadcast.
Beam is an online management platform for audiovisual advertising content. Serena represents Beam in Spain since 2002 and forms part of its global network of certified post-production companies.
Beam helps advertisers, agencies, and production companies in every phase of the process, from the sending of castings to the distribution of definitive material anywhere in the world, saving lots of time and money in the process.